Using Table 9-1, identify which factors are the most relevant for your client. For example, would you

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Using Table 9-1, identify which factors are the most relevant for your client. For example, would you argue that mostly there are factors that favor standardization? If so, which factors and why? Alternatively, do you believe the factors favor adaptation? LO.1

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International Marketing

ISBN: 9780981729381

11th Edition

Authors: Sarathy Terpstra Foley

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