Using the top down export pricing model shown in Table 11.4, what is the FOB of a
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Using the ‘top down’ export pricing model shown in Table 11.4, what is the FOB of a bale of sugar that Australian sugar growers should price up for retailers in China?
Use the following information within your calculations:
• VAT and sales taxes are applied in many overseas markets. For this example, there are no VAT or sales taxes in China.
• Retailers take a full margin on the selling price not the buying price.
• Assumes an exchange rate of AUD$1 = CNY4.76036.
• Assumes a freight rate of AUD$1200 for
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International Marketing Strategy Analysis, Development And Implementation
ISBN: 9781473778696
9th Edition
Authors: Robin Lowe , Isobel Doole , Alexandra Kenyon
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