Visit the website of the World Values Survey and read about the different clusters of cultures proposed

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Visit the website of the World Values Survey and read about the different clusters of cultures proposed by researchers of this project. Think about how this information can be used for international marketing purposes.

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International Marketing

ISBN: 9781506389219

2nd Edition

Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

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Question Posted: Jan 13, 2024 07:01 AM

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Visit the website of the World Values Survey and read about the different clusters of cultures proposed

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The World Values Survey WVS is an extensive research project that investigates peoples values and beliefs and how they change over time It affects the ...View the full answer

International Marketing

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