What are opportunities and challenges facing the global airline industry? ll. The text discusses some examples of

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What are opportunities and challenges facing the global airline industry?

ll. The text discusses some examples of global retailing. Research a retail firm that has expanded internationally. What were some challenges it faced? What lessons can be learned from that firm’s experiences?

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International Marketing

ISBN: 9780981729381

11th Edition

Authors: Sarathy Terpstra Foley

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