What are some of the international marketing implications of service intangibility?
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What are some of the international marketing implications of service intangibility?
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Service intangibility is a key characteristic of services that distinguishes it from physical goods It essentially implies that services cannot be see...View the full answer
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Related Book For 
International Marketing
ISBN: 9780357445129
11th Edition
Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui
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