What are some of the major factors affecting international pricing? In particular, how are prices influenced by

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What are some of the major factors affecting international pricing? In particular, how are prices influenced by a firm's strategy, a firm's competi- tion, consumers' ability to buy, a firm's cost and market structure, and the complete product line?

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International Marketing

ISBN: 9780981729381

11th Edition

Authors: Sarathy Terpstra Foley

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