What are the opportunities and potential pitfalls of using social media as a primary marketing approach? How
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What are the opportunities and potential pitfalls of using social media as a primary marketing approach?
How can some of the problems be mitigated?
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Related Book For 
International Marketing Strategy Analysis Development And Implementation
ISBN: 9781473758742
8th Edition
Authors: Robin Lowe , Alexandra Kenyon , Isobel Doole
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