What is the danger in oversimplifying the globalization approach? Would you agree with the statement that if

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What is the danger in oversimplifying the globalization approach? Would you agree with the statement that “if something is working in a big way in one market, you better assume it will work in all markets”?

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International Marketing

ISBN: 9780357445129

11th Edition

Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui

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Question Posted: Jan 21, 2024 12:23 PM

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What is the danger in oversimplifying the globalization approach? Would you agree with the statement that if

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Globalization refers to the integration of markets ideas cultures and information across countries W...View the full answer

International Marketing

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