Why can some brands go global, but stay local to their heritage?
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Why can some brands go global, but stay local to their heritage?
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Md Gousiya
Apart from my bachelors I'm pursing my post bachelors in finance which is my passion and doing a couple of certifications further.
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Related Book For 
International Marketing Strategy Analysis Development And Implementation
ISBN: 9781473758742
8th Edition
Authors: Robin Lowe , Alexandra Kenyon , Isobel Doole
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