You are an Australian marketer whose company is entering the Indian market. One Australian dollar is worth

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You are an Australian marketer whose company is entering the Indian market. One Australian dollar is worth 43.34 Indian rupees. Is this an indirect or direct quote? Calculate whichever quote it is not. When the company first entered the Indian market, the exchange rate was 1 Australian dollar = 44.56 Indian rupees. Calculate the percentage change in the rate.

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International Marketing

ISBN: 9781506389219

2nd Edition

Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

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