Choose a business (B2C or B2B) or nonprofit organization that could benefit from a social media campaign and develop a campaign outline. Include the following element~ in your outline:

• Specific campaign objectives

• Identification of the target audience

• Detailed description of the social media marketing activities

• Metrics to be used to judge campaign success

• Timeline for the specific campaign

• Budget for direct costs incurred Now that you have thought about what you want to do, write an Introduction for your plan outline that explains why the social media initiative i~

important and how it integrates into the overall marketing acrivities of the bu~iness.