Cusromer Relationship Marketing i~ generally considered ro have it~ foundations in three B2B marketing functions. Explain what
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Cusromer Relationship Marketing i~ generally considered ro have it~ foundations in three B2B marketing functions. Explain what the functions are and what each contributes ro a CRM program.
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Internet Marketing Integrating Online And Offline Strategies
ISBN: 9781133625902
3rd Edition
Authors: Mary Lou Roberts , Debra Zahay
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