Distinguish bet ween the concepts of customer profiles, market segment~, and predictive modeling.

l O. Explain the related concepts of data warehousing and data mining.
11 . What do you think the future is for customized products? Think of an example oi a product that could reasonably be customized and explain why the target customer would find value in the cusromi2ation.

1 . internet Career Builder Exercise

a. These are some of the jobs that are available in direct marketing. You can find others on sites recommended by your instructor or through search.
Account manager C',opywrirer Creative director Video/infomercial producer Customer service representative Digital media planner &ommerce manager Data analyst Development officer (annual fund, planned giving, other)
Director (assistant, associate) of development, annual giving, alumni relations and many more

b. Select a direct marketing job from the list in la or from your own search. Outline the responsibilities of that position. You may find it useful to locate joh postings on the web in order to understand the job requirements.

c. Outline knowledge and experience from classe.~, internships, full or part-time jobs, and volunteer work that prepare you for this specific position.

d. Prepare five questions you could ask at a job interview. The questions should exhibit your understanding of the position reciuirements without lecturing the interviewer about what she already knows.

e. Update your VisualC'V® or Linkedln profile with thi~ information.