Explain what is meant by sales lead distribution aud why it i~ important.

lO. Whar are some of the is.~ues marketers should consider when trying to make the conversion process on their websites as effective as possible? How can persona s and purchase scenarios he helpful?

l l. Why do you think it is hard to come up with a single, concise definition of conversion? Can you give at least two examples of different definitions of conversion and explain why rhe different definitions are needed?