The chapter states that the discipline of sales lead generation and management was developed by direct marketers
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The chapter states that the discipline of sales lead generation and management was developed by direct marketers and later adapted to the Internet. Why do you think direct marketers, and not traditional advertisers, originated the practice of sales lead generation and management?
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Related Book For
Internet Marketing Integrating Online And Offline Strategies
ISBN: 9781133625902
3rd Edition
Authors: Mary Lou Roberts , Debra Zahay
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