Think about the digital divide from Chapter 1.3. Are there differences in how the affluent versus
Question:
Think about the " digital divide" from Chapter 1.3.
Are there differences in how the affluent versus nonaffluent use the web? Find out how those ma king
$500,000 plus use the web versus those making less than S.50,000 per year. What implications does your research have for marketers seeking to target those segment~?
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Related Book For
Internet Marketing Integrating Online And Offline Strategies
ISBN: 9781133625902
3rd Edition
Authors: Mary Lou Roberts , Debra Zahay
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