Think again about the retail entity from which you bought the material for this class (see Internet
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Think again about the retail entity from which you bought the material for this class (see Internet Exercise 2 in Chapter 2). Analyze all of the ways in which that enterprise attempts to create value for its customers. Also consider the nature of its revenue model and whether it has only a single revenue srrea m or multiple sources of revenue.
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Internet Marketing Integrating Online And Offline Strategies
ISBN: 9781133625902
3rd Edition
Authors: Mary Lou Roberts , Debra Zahay
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