Think of some specific ways in which a website can support the marketing strategy of an existing
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Think of some specific ways in which a website can support the marketing strategy of an existing business.
In the retail space, Walman, Target, Kmart, and Nordstrom each have specific strategies. Examine the sites and out~ne the exrent to which rhe wdisite illustrates that particular strategy. Be prepared to discu~s the points of strategy integration between the offfine and online marketing efforts.
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Internet Marketing Integrating Online And Offline Strategies
ISBN: 9781133625902
3rd Edition
Authors: Mary Lou Roberts , Debra Zahay
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