Think of some specific ways in which a website can support the marketing strategy of an existing

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Think of some specific ways in which a website can support the marketing strategy of an existing business.

In the retail space, Walman, Target, Kmart, and Nordstrom each have specific strategies. Examine the sites and out~ne the exrent to which rhe wdisite illustrates that particular strategy. Be prepared to discu~s the points of strategy integration between the offfine and online marketing efforts.

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