Three mobile marketing campaigns-Discovery Channel, Johnson & Johnson, and ENO-are discussed in this chapter. Dissect the use
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Three mobile marketing campaigns-Discovery Channel, Johnson & Johnson, and ENO-are discussed in this chapter. Dissect the use of media in these campaigns. Discuss the way in which other Internet and traditional media can be used to enable and support mobile marketing campaigns.
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Related Book For 
Internet Marketing Integrating Online And Offline Strategies
ISBN: 9781133625902
3rd Edition
Authors: Mary Lou Roberts , Debra Zahay
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