Using the four steps in the lead generation and management process, develop a scenario that describes how a company of your choice might go a bout a lead development marketing campaign.

.>. Go to the website, blog, or Facebook page of one of the companies you are following. Think about how conversion might be defined on this platform. Then identify the steps in a path that would lead from your entry point to the defined conversion activity.

Can you think of any ways co make the progress along this path more persuasive?