Visit the website of your local newspaper. Carefully examine the online media kit to understand what it
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Visit the website of your local newspaper. Carefully examine the online media kit to understand what it offers tha r is the same as or different from the ad fonnars described in thi~ chapter. Try your hand at developing an ad for one of rhe available format~.
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Internet Marketing Integrating Online And Offline Strategies
ISBN: 9781133625902
3rd Edition
Authors: Mary Lou Roberts , Debra Zahay
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