What are some of the main challenges facing the web metrics discipline at present? 14. Do you
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What are some of the main challenges facing the web metrics discipline at present?
14·. Do you believe that mosr commercial websites are using metrics to improve custn mer experience and enhance marketing effectiveness? Do you have any perso nal experiences that support your vie,v?
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Related Book For
Internet Marketing Integrating Online And Offline Strategies
ISBN: 9781133625902
3rd Edition
Authors: Mary Lou Roberts , Debra Zahay
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