Why is it important for the marketer to distinguish ber,,veen custo1ner acquisition, conversion, and retention when developing
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Why is it important for the marketer to distinguish ber,,veen custo1ner acquisition, conversion, and retention when developing marketing strategies?
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Internet Marketing Integrating Online And Offline Strategies
ISBN: 9781133625902
3rd Edition
Authors: Mary Lou Roberts , Debra Zahay
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