You have the following details about Computeco, a computer games manufacturer and distributor. An internal and external audit establishes the following details of two products, the Kung and the Fu.

The Kung is currently marketed only in the UK; the Fu is marketed throughout the world. The product life cycles are five years. The Kung is 18 months old; the Fu is four years old. The top developmental programmer has just left. Computeco has just installed a state-of-the-art computer system. The company is small, friendly and well-connected. A Japanese company has just approached Computeco asking it to market their product.

Required:

Prepare a SWOT analysis stating your recommendations to management for the future.

Market Market Revenue Contribution Share Growth (000's) (000's) Kung 70% 80% 10,000 10,000 Fu 18% 20% 3,000 500