You sell the Feelgood, a health cushion, to 100,000 customers. Each cushion costs £25. You obtain the following breakdown of sales by customer category.

Required:

(i) Using this customer matrix, state which customers you might target.

(ii) State whether you need any further information.

(iii) State where you might target your advertising campaign.

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Sales Matrix Age 0-20 Revenue Geographical Revenue Sex Revenue Location 10,000 South TV Viewing Revenue Newspaper Revenue 21-40 50,000 Midland 41-60 80,000 North 150,000 Male 50,000 BBC 20,000 Female 200,000 ITV 200,000 Mail 150,000 20,000 Sun 10,000 70,000 Sky 30,000 Telegraph 20,000 60+ 110,000 Overseas 10,000 Times 10,000 Express 60,000 250,000 250,000 250,000 250,000 250,000