1. What can managers at Jelly Belly Candy Company do now that they could not do before? What has changed to make that possible? Do they have more data, better processes, both?

2. Managers at the Jelly Belly Candy Company have started to look at what else can they do to improve sales now that the lack of access to necessary information is no longer an issue. What could they be doing with their new setup? What three new initiatives would you consider implementing?