Read the article in AIS focus 1.1 'Woolworths' pursuit of customer intimacy', and answer the following: (a)
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Read the article in AIS focus 1.1 'Woolworths' pursuit of customer intimacy', and answer the following:
(a) Why has Woolworths moved towards the data-mining project?
(b) What are the different data sources that will be used in the project?
(c) What would be some of the expected benefits of this project?
(d) How has the retail environment changed over the years and how can technology attempt to reverse those changes?
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