1. Is Novak a wholesaler or a retailer? Novak, Inc., is a wholesaler in business to sell engine parts for cars. It recently installed a

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1. Is Novak a wholesaler or a retailer?

Novak, Inc., is a wholesaler in business to sell engine parts for cars. It recently installed a website order system.
The system allows a customer (such as a car repair shop) to order inventory parts from anywhere in the United States. Novak can ship directly to the customer.
Larry Novak, president of Novak, Inc., decided to sell more than car engine parts. His plan was to sell technical expertise to provide his customers who own repair shops with information pertaining to car engine parts.
With recent technological changes and an increased number of imports entering the United States, repair shops must now handle many different car engine parts. Larry placed his company in a position to be more competitive in the industry by emphasizing information rather than price.