You’re thinking about buying a Google Home smart speaker, and have determined that you would pay a price of $100 but no more. Use the terms you learned in the chapter to discuss your reasoning for each question below. 

a. On Friday you hit Best Buy and find that the Google Home is priced at $129. Do you buy it? Why or why not? 

b. The following Sunday you go with a friend to Best Buy. She plans on purchasing a Google Home because she’s willing to pay $129. When you get to the store, you see that the Google Home is on sale for $99.99. Do you buy the item now? Does your friend buy it? Why or why not? 

c. Why don’t companies just charge everyone their reservation price? How does this example illustrate the challenges companies face in trying to price discriminate?