Expected return: This is the return that an individual expects a stock to earn over the next period. Of course, because this is only an expectation, the actual return may be either higher or lower. An individual’s expectation may simply be the average return per period a security has earned in the past. Alternatively, it may be based on a detailed analysis of a firm’s prospects, on some computer-based model, or on special

(or inside) information. LO.1