4.3 As the chapter-opening story explained, Apples contract with book publishers gave them a unified front to
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4.3 As the chapter-opening story explained, Apple’s contract with book publishers gave them a unified front to approach Amazon to demand higher prices for their e-books. The Department of Justice leaped into the fray and ultimately forced the publishers to back down. Suppose that the Department of Justice had not been so quick to act. What actions could Amazon’s managers have taken to preserve their bargains with the publishers?
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