4.3 The managers of the Glenmorangie Distillery in Scotland advertise their single malt whiskey as unnecessarily well
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4.3 The managers of the Glenmorangie Distillery in Scotland advertise their single malt whiskey as “unnecessarily well made.”
a. What do you think this advertising slogan means?
b. If the slogan is literally true, have the managers maximized Glenmorangie’s profit? Why or why not?
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