Site name: Accor URL: www.accor.com/gb/groupe/accueil.asp Background information: With more than 150,000 associates in nearly 100 countries, Accor is the European leader and one of the world’s largest groups in travel, tourism, and corporate services, with two major international activities: Hotels and Services. Exercises: Compare the Accor and Starwood Web sites

a. Which company provides more information on its goals and objectives?

b. Which company identifies its role in employee and community relations as part of its business strategy?

c. Since environmental issues are very important, what plans do these companies have to sustain the environment?