Site name: Forbes Travel Guide URL: www.forbestravelguide.com Background information: Since inventing the Five-Star rating system in 1958, Forbes Travel Guide (formerly Mobil Travel Guide) has provided travelers with an objective rating for hotels, restaurants, and spas in the United States and Canada and more recently in China. Its goal is to provide ratings and recommendations that you can trust to make the best possible travel decisions.

Exercises:

a. What criteria does Forbes Travel Guide use to rate hotels?

b. Do you feel that the criteria used are valid, or are they rigid and arbitrary?

Why?

c. How difficult do you think it would be for a hotel manager to acquire each of the stars?