Site name: Four Seasons Hotels and Resorts URL: www.fourseasons.com Background information: As one of the world’s leading operators of luxury hotels and resorts, Four Seasons currently manages over 80 properties worldwide. The company also offers a growing network of branded vacation ownership properties and private residences.

Site name: The Ritz-Carlton URL: www.ritzcarlton.com Background information: Among the grand hotels of the world, the Ritz-Carlton hotels and resorts are renowned for indulgent luxury. Sumptuous surroundings and legendary service are their trademark. They currently manage 70 hotels in 24 countries.

Site name: Rosewood Hotels & Resorts URL: www.rosewoodhotels.com Background information: Rosewood Hotels & Resorts is a privately held ultra-luxury hotel management company. Rosewood is a collection of unique hotels that offer luxurious accommodations and personalized service. Each hotel features architectural details, elegant interiors, and innovative culinary concepts that are reflective of the local region where the hotel or resort is located.

Exercises:

a. All three of the above hotel companies compete for the same target population.
What marketing strategies do they use to attract customers to their hotels? How do they differ?

b. In your opinion, which hotel company has the best marketing strategies on its Web site? Why?

c. What are the similarities and differences among these three companies regarding how they market their hotels versus how the Choice and Cendant hotel groups market their hotels?