Site name: U.S. Census Bureau URL: www.census.gov Background information: The U.S. Census Bureau is the federal government’s leading source of data about the US population and its economy.

Exercises Search the latest “Data Profiles-ACS” for a state/region/city selected by the instructor or choose your own. Scan both the

“Tabular Profile” and “Narrative Profile” for the state/region/city that was selected.

a. Describe the type of demographic data that are available from the U.S. Census Bureau for the state/region/city you selected.

b. How diverse is the geographical area you selected in terms of ethnic makeup? Which ethnic groups are the largest, and which are the smallest?

c. What is the mean household income for the area selected?

d. What percentage of the population has an associate’s degree or higher?

e. What percentage of the population works in the leisure and hospitality industry? How does this percentage compare with other occupations in the same area?

f. Discuss why you think demographic data might be useful to a manager in the hospitality industry.