Criticisms of return on investment as the only performance measure include: a. ROI focuses on short-term decisions.

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Criticisms of return on investment as the only performance measure include:

a. ROI focuses on short-term decisions.

b. ROI is focused on only one component of the value chain.

c. Managers evaluated based only on ROI are sometimes motivated not to make an investment that is in the best interest of the organization as a whole.

d. All of the above.

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Financial & Managerial Accounting

ISBN: 9780073526997

15th Edition

Authors: Jan Williams, Sue Haka, Mark Bettner, Joseph Carcello

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