Entering an International Market. Bettridge Enterprises is developing sales contacts in several Pacific rim countries. As Bettridge products use sophisticated technology and require in-country customer service capabilities, knowledge of local businesses is essential. David Bettridge, the CEO, is reviewing several alternatives for establishing a presence in at least five different countries. David has asked you to analyze several approaches for entering these countries.

\section*{Required:}
Outline several entry approaches and highlight advantages and disadvantages, given the characteristics of the products.