The marketing vice-president of Janelle Fabrics says that product prices should always be set by supply and

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The marketing vice-president of Janelle Fabrics says that product prices should always be set by supply and demand in the marketplace to ensure high sales levels. The controller says that product prices should always be based on costs to ensure profitability. Who's right? Explain.

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Managerial Accounting

ISBN: 9780538842822

9th Edition

Authors: Harold M. Sollenberger, Arnold Schneider, Lane K. Anderson

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