Visit the website of a major bank, e.g., Citibank at www.citibank.com. Explore the website to learn about the bank’s services and operations.

Required:

1. What do you think the bank’s overall, long-term goals are?

2. Develop a balanced scorecard for the bank. Include two to five measures in each of the scorecard’s perspectives.

3. How would the balanced scorecard affect the way managers develop the bank’s strategy?

4. Explain the concept of lead and lag measures in the context of the scorecard you have developed.