Assume Company A acquires Company B for a lot of money, and records the value of Company

Question:

Assume Company A acquires Company B for a lot of money, and records the value of Company B’s brand names as intangible assets.

Company B had never recorded these values. In future years, when Company A looks at the profitability of its acquisition, what will the effect of recognizing these values be on:

Profit margin for ROA?

Asset turnover?

ROA?

Capital structure leverage?

ROCE?

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