Explain why Rebeli recorded the following costs the way it did:

A. Costs of doing marketing were considered expenses, even though they may have future value.

B. Prepublication costs, such as editing, were recorded as assets, and amortized.

C. The purchase of publication rights were recorded as assets, and amortized.

D. The company has not recognized any increase in value of the publication rights, even though the books are successful.

E. The company has not recognized any value for the name Rebeli Press, even though it is becoming known.