The Doubleday Corp. is very interested in professional sports. It engages in various transactions. For each of the following transactions, indicate if Doubleday will record an intangible asset at the time of the transaction. If it does, will the asset have to be amortized?

A. It pays Major League Baseball $200 million for the franchise to start a new baseball team in Sacramento, California.
B. It spends $20 million on television ads and other media costs to develop awareness of the team in the Sacramento area.
C. It spends $2 million designing logos and uniforms and other means of creating a “brand identity” for the new team.
D. It assembles a great group of coaches and managers. They all receive salaries every two weeks.
E. It assembles a great group of athletes to play baseball. It signs contracts with these players, under which the players are obligated to play for, on average, three years. The team has paid $20 million of bonuses to the players at the start of the contracts. It will also pay them salaries over the life of the contracts.