Describe the primary differences between guerrilla marketing and traditional marketing. Imagine being approached by the owner of

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Describe the primary differences between guerrilla marketing and traditional marketing. Imagine being approached by the owner of a small clothing boutique.

She has heard about guerrilla marketing and wants to try it. Why should she use guerrilla marketing?

What are the pros and cons? What guerrilla marketing techniques would you suggest? Be specific.

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