Examine the VALS psychographic groups presented in the chapter. For each of the following goods or services,
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Examine the VALS psychographic groups presented in the chapter. For each of the following goods or services, identify the VALS segment that would be the best to target. Justify your choice. Describe an advertisement or marketing communication that could be used for the VALS segment you identified for each product.
a. Seafood restaurant
b. Home accounting software
c. Optometrist or eye-care clinic
d. Florida resort
e. Home furniture
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