Since the summer of 2016, illegal advertisers in Kuala Lumpur have faced major fines.25 In the past, authorities targeted the posters of illegal advertisements, but the new laws will target the businesses featured in them. In some circumstances, putting up advertisements without approval will lead to the termination or suspension of their business licence. The situation in the city had become so drastic that 14 teams of 6–8 people are permanently tasked to tear down illegal advertisements and pursue offenders.

In the role of a Kuala Lumpur advertising agency, provide advice to a business that wants to stop illegal advertising and comply with the law. What are the guidelines that the business is required to follow?