The New Zealand brand Ecostore took full advantage of live streaming technology and social media during Chinas
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The New Zealand brand Ecostore took full advantage of live streaming technology and social media during China’s Singles Day. UMS (www.ums.co.nz), an agency with a very clear China focus, designed the campaign. Examine the campaign organized by UMS for ecostore and assess its effectiveness. What metrics would you use to judge the impact of the campaign?
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