1. Discuss the childhood, background, education, and personality of Andrew Mason. How did these factors play into...

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1. Discuss the childhood, background, education, and personality of Andrew Mason. How did these factors play into the Groupon opportunity?

2. What strategies did Mason and Groupon employ to grow their business?

3. In what industry(ies) does Groupon compete? What companies does Groupon compete against? What is Groupon’s competitive advantage?

4. What were the major problems facing Groupon, Inc. in 2012? What could they have done differently?

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Launching New Ventures An Entrepreneurial Approach

ISBN: 9780357039175

8th Edition

Authors: Kathleen R. Allen

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Question Posted: Jan 04, 2023 10:40 AM

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1. Discuss the childhood, background, education, and personality of Andrew Mason. How did these factors play into...

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Step by Step Answer:

1 At just 31 years of age Andrew Mason was the CEO of Groupon Mason has a somewhat unique background and interesting personality He has a casual style and is a very humble person Mason has a great dea...View the full answer

Launching New Ventures An Entrepreneurial Approach

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