You are the only pharmacist at a meeting with other healthcare professionals. A physician brings up the

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You are the only pharmacist at a meeting with other healthcare professionals. A physician brings up the topic of DTC drug ads on television and in magazines, lamenting that the ads are so seductive and misleading that some of his patients practically demand he prescribe the drugs for them. The physician and the other attendees wonder if the FDA regulates these ads. Explain to the group in attendance the requirements for drug advertising for broadcast and print media.

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Pharmacy Practice And The Law

ISBN: 9781284154979

9th Edition

Authors: Richard R. Abood, Kimberly A. Burns

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