Increasing customer satisfaction typically results in increased purchase behavior. For many products, there is more than one
Question:
Suppose that X, is the perceived quality of the product and X2 is the perceived value of the product.
a. What is the predicted purchase behavior when X1, = 2 and X2 = 2?
b. What is the predicted purchase behavior when X1, = 2 and X2 = 7?
c. What is the predicted purchase behavior when X1, = 7 and X2 = 2?
d. What is the predicted purchase behavior when X1, = 7 and X2 = 7?
e. What is the regression equation when X2 = 2? What is the slope for X1, now?
f. What is the regression equation when X2 = 7? What is the slope for X1, now?
g. What is the regression equation when X1, = 2? What is the slope for X2 now?
h. What is the regression equation when X1, = 7? What is the slope for X2 now?
i. Discuss the implications of (a) through (h) in the context of increasing sales for this product with two customer satisfaction measures.
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Related Book For
Statistics For Managers Using Microsoft Excel
ISBN: 772
7th Edition
Authors: David M. Levine, David F. Stephan, Kathryn A. Szabat
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